Looking for backlinks? AnyBacklink helps you find genuine backlink opportunities from relevant websites in your niche, for free.
Add your website, pick three keywords, discover verified website owners, compare real traffic signals, and connect directly to discuss a backlink.
A simpler way to build backlinks without endless cold outreach. No brokers, no commission, and no automated link placements.
Only verified site owners can list a domain, so you know who you’re dealing with.
Choose three keywords that describe your site. We’ll show you relevant websites that match at least one.
Connect Search Console to show a verified traffic range without revealing your exact numbers.
A simple process to find backlinks, contact the owner and collaborate with relevant websites.
Verify your domain and choose the topics that best describe your site.
Browse verified websites that match your industry, or search for a specific niche.
Propose a backlink swap: the page you’ll link from, how you’ll link to them, and what you’d like in return.
If the swap makes sense for both sites, agree where the link will be placed and how it will appear.
Submit your page containing the link, and we’ll verify that it’s live. Once both sides are confirmed, the swap is complete and added to your swap history.
Every backlink swap starts with a verified website owner, helping you find opportunities from real, relevant websites rather than unverified listings.
Each site includes a short description, three keywords, and, when Search Console is connected, a verified traffic range. Shared keywords are highlighted so you can quickly see why a website is relevant to your niche.
Singular and plural keywords are matched automatically, so #backlink and #backlinks are treated as the same keyword without using an extra slot.
Relevance comes first. You decide whether the website, its audience, and the potential backlink genuinely make sense for your site.
If one of you is writing a guest post or a new article, you can agree on the topic, review the draft and discuss any changes together in the swap chat before it is published.
Brief agreed
Before a word is written
Draft written
By whoever is publishing
You review it
Approve or request changes
Going live
We link-check for you
A draft arrives for review
Version 2
Choosing a strap changes how a watch wears more than most people expect. Steel suits a heavier case, leather softens a dress watch, and rubber is the only sensible answer for diving…
Every version is saved, so you can review changes and return to earlier drafts at any point.
Swap chat
Happy to write it. Which page do you want the link on?
The strap guide, anywhere it fits naturally.
Draft with you by Friday.
Every swap has its own chat between the two owners. No email chains here.
AnyBacklink helps website owners find relevant sites and arrange backlinks directly with each other. You stay in control of every link.
Only verified owners can list a website. No parked domains and no listing sites you don’t own.
Matches are based on shared keywords, not Domain Authority, backlink counts or arbitrary SEO scores.
AnyBacklink doesn’t place, sell or broker backlinks. There’s no commission and every agreement is made directly between the two website owners.
Listings stay inside the member area and are blocked from search engines. Your site isn’t added to a public directory of websites looking for backlinks.
Once you both agree to a swap, AnyBacklink keeps track of what happens next.
Step 1
Both agree
The swap is agreed, but nothing counts until a link has actually been published.
Step 2
One link goes live
We check the published page and verify that the agreed link is live.
Step 3
Seven-day window
Once one side publishes, the other has seven days to complete their side of the swap.
Both published
The swap is complete and both sites add one to their completed swap count.
Only one published
If the other link isn’t published within seven days, the owner who published first can remove their link. The other owner can’t request new swaps until they complete their side.
Completed swaps appear on your listing. Incomplete swaps stay private.
The free AnyBacklink browser extension checks any webpage for dofollow, nofollow, sponsored and UGC links. It highlights those links directly on the page and shows which external links can pass ranking value.
The extension also checks whether the website is on AnyBacklink, so you can send a backlink swap offer or invite the owner with your Swap With Me link.
Google Chrome
Available now
Microsoft Edge
Available now
Mozilla Firefox
Available now
You can use the AnyBacklink link checking tools inside Claude, Zapier and WordPress. Ask Claude about your backlink status, let Zapier watch your backlinks automatically for you, or check every link on your own site in WordPress.
The AnyBacklink connector lets Claude check whether a page links to your website and whether the link is dofollow or nofollow. It can also list every link found on a page. Ask questions like “Is my backlink still dofollow?” or bulk check up to 10 pages at once to see which pages link to your site and which don't.
Monitor your backlinks automatically with our Zapier Zap. You'll be notified by email or with a Slack notification if a backlink is removed, changes from dofollow to nofollow, or switches from nofollow to dofollow.
Every field is explained in the API docs.
The free AnyBacklink plugin shows every outbound link on your WordPress site, marked dofollow, nofollow, sponsored or UGC, and checks whether the sites that link to you still do.
A relevant backlink is a link from a website covering a related subject or serving a similar audience. For example, a cycling gear site receiving a link from a bikepacking publication has a clear connection between the two audiences.
Relevance is one of the first things to consider when building backlinks. The link should make sense on the page, be useful to the reader, and point somewhere genuinely relevant.
Add your website to AnyBacklink and choose three keywords that describe what it covers. We’ll show you verified websites with matching keywords, making it easier to find relevant backlink opportunities in your niche.
Shared keywords are highlighted, and you can search for other keywords when you want to explore beyond your closest matches. Sites with a history of completed swaps can also be surfaced more prominently.
Usually only a few minutes. Sign in, add your domain, write a short description, and choose three keywords that describe your website.
You then verify that you own the site using a verification file, DNS record, or Google Search Console. Once verified, you can start finding relevant websites, sending backlink swap offers, and speaking directly with other website owners.
Backlink exchanges can be part of genuine website partnerships, but relevance and intent matter.
Google specifically warns against excessive link exchanges and reciprocal linking carried out primarily to manipulate search rankings. A natural link between two relevant websites is different from repeatedly swapping links purely to manufacture ranking signals.
AnyBacklink is designed around relevance first: you find websites in your subject area, decide whether a link genuinely makes sense for both audiences, and control where each link is placed.
Links help search engines discover pages and understand relationships between websites. They can also contribute to how search engines evaluate pages, although no individual backlink guarantees higher rankings.
The value of a backlink depends on factors such as the linking page, relevance, context, and whether the link is useful to readers. That is why AnyBacklink focuses on finding relevant backlink opportunities rather than simply encouraging as many links as possible.
It can affect third-party authority metrics, but Domain Authority is not a Google ranking metric. It is a score created by Moz to estimate the relative strength of a website’s link profile.
AnyBacklink is designed to help you find relevant websites and build genuine backlinks rather than chase a particular authority score. Whether your Domain Authority changes depends on how the company calculating that score evaluates the links you gain.
That depends on why the link exists and the relationship between the two sites.
Google treats nofollow as a hint and recommends sponsored for paid or sponsored placements. Ordinary editorial links do not automatically need a rel attribute, but links created primarily to manipulate rankings can fall under Google’s link-spam policies.
With AnyBacklink, both website owners can agree on how the link will be placed before anything goes live.
Yes. AnyBacklink is built around reciprocal backlink swaps, so both website owners agree what they will provide before the swap begins.
Each side chooses where its link will appear, submits the live page when it is published, and completes its side of the agreement. If you only want backlinks without linking to another website in return, AnyBacklink is not the right tool for that.
No. AnyBacklink does not sell backlinks, broker paid placements, or take commission on link swaps.
Website owners find each other through relevant keywords and communicate directly. Any agreement about where a link belongs is made between the two site owners.
No. Listings are available only inside the signed-in member area rather than through a public backlink directory.
The member area is blocked from search engines, so your website is not placed on a publicly searchable list of sites looking for backlink exchanges.
Yes. A website has to be verified before it can be listed or request swaps.
Owners can verify their website by uploading a file to the site, adding a DNS record, or connecting the relevant Google Search Console property. These methods demonstrate control of the website before it can take part in backlink swaps.
More questions? Browse all our backlink guides for straight answers on link building, exchanges and what to ignore.
Add your site, choose three topics, and see who you match with. Whether a link genuinely earns its place is a decision nobody else makes for you.
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